Reality creates dreams, and dreams become reality. Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand. HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof. With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
The casual vibe that's not just for Sundays, meet the HYPE. girls’ loungewear edit, designed in soft touch fabric giving you the ultimate comfort. You'll find hoodie and jogger tracksuit sets in all-over prints, plain-ish styles and a whole load of colour. We’ve also got t-shirt and leggings and sweatshirt and short sets in a range of styles including zip-up, panel, double logo.
The casual vibe that's not just for Sundays, meet the HYPE. girls’ loungewear edit, designed in soft touch fabric giving you the ultimate comfort. You'll find hoodie and jogger tracksuit sets in all-over prints, plain-ish styles and a whole load of colour. We’ve also got t-shirt and leggings and sweatshirt and short sets in a range of styles including zip-up, panel, double logo.