Discover View All
Beat the Christmas rush and stock up early on your Hypemas gifts and stocking fillers. Whether you’re treating yourself or buying gifts for your loved ones, we’ve put together an edit of everything you need for Christmas 2021, from Christmas Eve loungewear looks to our brand new! Coats and Jackets to keep you cosy on those Christmas morning walks.Shop Gifts
MAKE THE CUT – JUSTHYPETV
Introducing, Make The Cut! Our new content series with our very own Margs as the host. Each episode has a panel of four guests, their challenge: create their own dream record label, but there's a few hidden twists! Click here to watch the preview exclusively before anyone else.Watch Now
HYPE. LDN – CARNABY!
It’s Official! Our first ever UK Flagship Store is now open! Amongst the heart of Carnaby, London, home to HYPE.’s first ever Flagship store. Enticing customers to embrace the HYPE. story with a state-of-the-art shopping experience across two floors.With first previews of global collaborations in dedicated launch zones.Find Out More