Reality creates dreams, and dreams become reality. Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand. HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof. With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
HYPE. Kids Cover Ups won’t let the sun ruin your fun. Available in a range of styles, including beach dresses, swim tops, one-piece swim suits, and hooded beach towel style cover-ups. Boasting a range of iconic HYPE. prints and all-new designs. Perfect for wearing over your HYPE. swimsuit, bikini, or swim shorts.
HYPE. Kids Cover Ups won’t let the sun ruin your fun. Available in a range of styles, including beach dresses, swim tops, one-piece swim suits, and hooded beach towel style cover-ups. Boasting a range of iconic HYPE. prints and all-new designs. Perfect for wearing over your HYPE. swimsuit, bikini, or swim shorts.