New in - Latest Street Style Arrivals

About HYPE.

Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.

New In

Discover the Latest Apparel and Accessories Drop

Stay ahead of the trend with the HYPE. ‘New In’ edit collection. The perfect place for all your fashion needs. Featuring a wide range of never-seen-before products from our latest collaborations, capsule collections, such as new bags like lunch boxes, apparel like hoodies, and accessories like water bottles, as well as so much more! Available in a variety of colours, styles and iconic prints, we’ve got something for absolutely everyone. What are you waiting for? Shop now.