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aBOUT us

Reality creates dreams, and dreams become reality. Who would have thought, the words ‘Get Your Own Fucking Lighter’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevigne and Tom Hardy representing the brand.

Currently, HYPE. have two offices, one in the heart of Shoreditch, London, and the headquarters residing in a-then-abandoned warehouse. Transformed with the Trotters Independent Trading Co three-wheeler, The Hype and Hounds pub, a games area with Time Crisis 2 and interior and exterior graffiti.
The first batch of stock sold out within a matter of hours after winning a t-shirt printing competition on Facebook. The magic just keeps on happening, and HYPE. can now be found in over 175 UK stockists and 27 territories worldwide.

Hype. bio
Hype. bio
Hype. bio
Hype. bio

our range

We’ve come a long way as a brand since just selling printed t-shirts. Our complete range now covers menswear, womenwear and kidswear and now includes a lot more than just t-shirts and backpacks. We believe that HYPE. is a lifestyle in which our extensive range can accommodate. Our lines include pretty much everything you can imagine from a fashion brand and more; hoodies, joggers,

sweatshirts, t-shirts, vests, polo shirts, coats, parkas, coach jackets, tech jackets, cagoules, shirts, suits and blazers, jeans, chinos, shorts, footwear, flip flops, bucket hats, snap-back caps, 5-panel caps, beanies, bobble hats, skirts, body suits, dresses, backpacks, holdalls, bum bags, pencil cases, laptop sleeves, phone cases, and even camping stools and water bottles.

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Located in one of London’s main cultural hotspots, Brick Lane, is The Truman Brewery which is home to our London Showroom and PR team. It is here where we showcase our current and future collections to both current and new stockists as

well as host seasonal PR and Press events. We have also recently developed a new showroom situated in our head office which exhibits our latest collections and a place to meet with partners and customers.

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social media

One of the key drivers for the HYPE. brand is our rapidly increasing social media presence, allowing us to interact with our global following and see exactly what our customers want. On Facebook we currently have 676k+ likes on our page with a weekly post reach of 2.5m. Our Instagram following is growing quickly, with 267k followers currently averaging 1400 likes per post. Our verified Twitter account has 811 followers. The website has a 1.5% - 3.5% checkout conversion, with 12% - 20% lead

generation which is considerably higher than the industry standard. Our email list has well over 120k subscribers with a 38% open rate. We are continuously running campaigns on these platforms to bring HYPE. to new people every day through advertising and utilising social media influencers. We have also recently launched our own YouTube channel which features new weekly content amongst our archive of previous videos.

  • Email list
  • 1,007,005 people like this
  • 1.5% 3.5% checkout conversion
  • 170000 subscribers
  • AVG 1800 per like post
  • 26,30,000 post per each wk.
  • verified
  • 12-20% lead generation
  • 38% open rate



Following HYPE.’s success, we’ve been no stranger to the press. Not only is our brand worn by a wide range of celebrities and influential figures, but we have now attracted attention of a number of media outlets. This includes print publications from the likes of mainstream magazines Front, NME and DJ Mag as well as major news

outlets The Independent and the New York Times. We have also received glowing articles on culture websites High Snobiety, Complex, Drapers and Hypebeast. These publications have covered product reviews, company profiles and interviews and have contributed to the growth of HYPE.

Hype. bio
Hype. bio


What started off with two university students with £600, HYPE has now become the 26th fastest growing business in the UK, boasting over £14m in sales and 94.4% growth in 2016 alone.

In just five years, we have become a globally recognised brand and are continuing to expand into new territories. This recognition perfectly illustrates the magnitude of HYPE.’s growth in 2016 alone.

spotted celebrities JAY-Z

We like celebrities, and celebrities like us! We’ve endorsed numerous people, and have seen plenty of high profile names wearing HYPE. after buying it of their own accord. We’ve appeared in music videos, TV

shows, movies, photoshoots, magazines, interviews, Instagram posts, paparazzi snaps… Pretty much anything where you see a celebrity wearing clothes.

  • 86
  • 50 Cent
  • Aurielle Sayeh
  • Alex Adair
  • Alex Love
  • Alexo Goddard
  • April Towers
  • Ashley Walters
  • Ashley Louise James (MIC)
  • Alfie Allen
  • Alexis Knox
  • Anne-Marie
  • Amplify Dot
  • Bashy
  • Ben Pearce
  • Ben Thatcher
  • Becky Hill
  • Blonde
  • Beside The Bridge
  • Banditsu
  • Big Narstie
  • Brooklyn
  • Cara Delevingne
  • Calum Scott
  • Casey Neistat
  • CC Clarke
  • Charlotte De Carle
  • Chipmunk
  • Craig David
  • Chris Ramsey
  • Damon Hess
  • DJ Camo
  • DJ Cable
  • DJ Fresh
  • DJ Target
  • Disciples
  • Doc Brown
  • Dru Wakely
  • Don Broco
  • Ed Westwick
  • Ellie Goulding
  • Etta Bond
  • Elle Exxe
  • Eskino
  • Eric Lampaert
  • Footsie
  • Flatbush Zombies
  • Flux Pavilion
  • Fekky
  • Foreign Beggars
  • Gabrielle Aplin
  • Giggs
  • Gary Beadle
  • Gorgon City
  • Hacktivist
  • Harvey (So Solid Crew)
  • Hannah Allinson
  • Hannah Wants
  • Idris Elba
  • Jack Garratt
  • Jammer (BBK)
  • Jeremy Loops8
  • Joel Dommett
  • Jessica Woodley
  • Jonas Rathsman
  • Jeremy McConnell
  • Jamz Supernova
  • Jamal Edwards MBE
  • Kali Burns
  • Kevin McCall
  • Krept & Konan
  • Kid Ink
  • Kidd Kidd
  • Klingande
  • Laura Whitmore
  • Last Japan
  • Lucy Spraggan
  • Lunar C
  • Little Mix
  • Liquez.67
  • Linn Lowes
  • Mallory Knox
  • Maya Jama
  • Mikill Pane
  • Megan Prescott
  • Mimi Bouchard
  • Nina Nesbitt
  • Ohara Davies
  • One Direction
  • Oli White
  • Olivia Cox
  • Oliver Proudlock
  • Peltsman
  • Phoebe Lettice
  • P Money
  • Paloma Faith
  • Queen Kwong
  • Raye
  • Rebecca Dudley
  • Rudimental
  • Rizzle Kicks
  • Room 94
  • Rou (Enter Shikari)
  • Scott Timlin (GS)
  • Section Boyz
  • Sian Anderson
  • Sigala
  • Skindred
  • Shorty (BBK)
  • Scorcher
  • Tempa T
  • Tinchy Stryder
  • Tinie Tempah
  • Tino Kamal
  • Toyboy & Robin
  • Tough Love
  • Tom Hardy
  • The Internet
  • The Wanted
  • The First Kings
  • Thomas Turgoose
  • Years & Years
  • Yinka Bokinni
  • Vanbanter
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leicester city fc

HYPE. is not the only name to gain global attraction in 2016 as Leicester City Football Club (LCFC) soared to the top of the Premier League. As an official sponsor of

the club, the brand is showcased on the stadium boards and seen by millions. We also gain further reach through LCFC’s huge social media presence.

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Since HYPE. began, it has always been important for us to have a personal connection with our customers and maintain the brand as a lifestyle. One of the key ways for us to meet our customers is through the large number of events we hold and sponsor each year all over the globe. This includes huge launch parties for collaborations such as

The Simpsons, Barbie and Pokemon as well as for ASOS, Topman and many more. Music is also a big part of what HYPE. stands for, leading us to sponsor festivals and music events from Rise Festival on the French Alps to a boat for Shorebeach Festival. And that’s just scratching the surface

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We’re proud of everything we do at HYPE. and trade shows are essential for us to showcase our products to new stockists and media outlets. Since we began, HYPE. has been seen at trade shows all over the world and gives us the opportunity to talk about what we stand for and the

products we make. These events have allowed us to create strong partnerships and create some of our strongest collaboration work. We’ve previously enjoyed showcasing the brand at places such as Miami, New York, Stockholm, Germany, Italy and California.

Hype. bio
Hype. bio
Hype. bio


We’ve been working with our good friends at Shorebitch for some years now. The London-based events brand are leading the way in the capital’s clubbing scene, bringing a unique warehouse-esque vibe to the urban music night-life. We’ve done a number of events and

launch parties with Shorebitch, both in London and abroad at festivals and are now our go-to people whenever we’re planning a party. In partnership with Shorebitch, we make uniforms for the staff and have our own event area for DJs and festival-goers alike

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rise festival

We took to the slopes of the French Alps to join up with the guys at Rise festival. We held our own event there along with the folks of Shorebitch, which see artists like So Solid Crew, Kano and Artwork

perform in front of a packed out crowd on the top of a mountain. We also run a limited clothing line each year for the festival giving exclusivity to all of our HYPE. followers attending.

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lovebox festival

In 2017 we sponsored Lovebox Festival for the third consecutive year. As an apparel partner we kit the staff out in bespoke uniforms as well as having a gifting suite for the performing artists to come check

out our range and get themselves decked out ready to go on stage! By doing this, HYPE. is seen by thousands and reinforces us as a lifestyle brand that people want to be a part of.

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ibiza rocks

With music being such an encompassing part of what we do, we’re very excited to be working with one of the biggest dance festivals on the planet; Ibiza Rocks. We’ve developed a line of

Ibiza Rocks products, ranging from t-shirts, bum bags and reversible bucket hats. Similar to other festivals, we supply the staff and artists with HYPE. clothing as well as running our own stage.

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fresh island

The sunny island of Pag, Croatia welcomes Fresh Island Festival for another year, seeing the likes of Sean Paul, Giggs and Krept and Konan for a three days of musical madness. What started six years ago, Fresh Island is becoming a

big name in the festival roster with global DJ’s and MC’s performing every year. HYPE have partnered with the festival this year with an exclusive range of clothing which is available to Fresh Island attendees.

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eastern electrics

Eastern Electrics landed in the sunny Morden Park, London for 2017 with a lineup that included Carl Cox, Âme and Denis Sulta.

We teamed up with EE to bring an exclusive collection that was exclusive to festival goers.

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We are proud to be the official sponsors of the X-Games Norway 2018! The events were held over two day’s in Norway’s capital city, Oslo.

We had an all-over branded space showcasing our latest collection and our Sweedish influencers on hand to show the attendees how to style hype.

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Aside from our iconic trademark prints, we are also known for our global collaboration collections. Artist and Illustrator Luke Dixon was our first ever collaboration, entwining it with our launch, the

now iconic Einstein print. Luke Dixon is at the forefront of popular modern art, with his unique illustrations being used by Nike, Adidas, Front Magazine and ourselves.

Hypex Disney

Hypex Disney

We’ve designed a throwback collection, with reference to 90s sports silhouettes teamed with a primary red, blue and yellow colour palette. Enchanting a character-covered collection of sweats, t-shirts, tape sets and mickey-ears-style accessories, think fairytale meets the streets. We’ve used colour blocking, chenille patches, sports ribbing, mesh and playful pockets.

Donald Duck’s got himself in some tricky situations. Wanna know about the shoot? .. We created the ultimate American dream, capturing the meaning of “if you can dream it, you can do it” – Walt Disney. The moment in your teenage years where boundaries weren’t set and your head was above the clouds.

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Hypex the simpsons

Aside from our iconic trademark prints, we are also known for our global collaboration collections. Artist and Illustrator Luke Dixon was our first ever collaboration, entwining it with our launch, the

now iconic Einstein print. Luke Dixon is at the forefront of popular modern art, with his unique illustrations being used by Nike, Adidas, Front Magazine and ourselves.

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Hypex spongebob squarepants

Considering the success of the HYPE x Simpsons collaboration, it only made sense that we needed to work with another fun brand. Our collaboration with Spongebob

Squarepants followed in the similar fashion with the use of iconic characters, bright colours and, of course, a huge launch party.

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Hypex teenage mutant ninja turtles

Partnering with the globally loved Teenage Mutant Ninja Turtles brand we decided to focus on the darker side of the cartoon. Inspired by the dark underground and stealth vibe,

the collection was designed using mainly mono tones. Following our launch party at our Boxpark store, the collaboration was a sell-out success.

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Hypex barbie

Following the success of the dark TMNT collection, we decided it was time make things bright again. Our collaboration with Barbie followed in the footsteps of The Simpsons and Spongebob Squarepants with

another loud collection and an even louder launch party. Aimed towards our female customers, the HYPE. x Barbie collaboration was a huge success.

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Hypex pokemon

In 2016 we saw the Pokemon franchise resurface and take over the world once again. This was the perfect opportunity to collaborate in classic HYPE. style. Using a wide range of iconic Pokemon on colourful prints and unique items, the collection was seen being worn

from children to nostalgic adults. As one of the biggest collections we’ve ever done for a collaboration along with a huge launch party at the Carnaby Street pop-up, HYPE. attracted a vast amount of media and public attention.

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Hypex coca-cola

Teaming up with one of the most recognisable brands on the planet, the HYPE. x Coca-Cola collaboration features some of the

most interesting styles yet. From can-shaped bags to aluminium style caps, this collection is bold and compelling.

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Hypex star wars

Bringing the force to fashion, with a new range of collaborative apparel, we mixed our street wear codes with fantastical elements from George Lucas’s iconic frachise. We kept the collection monohrome tones to stay true to the light and dark sides portrayed in the film series. Introducing beaming tech fabrics that replicate the flash of a lightsaber’s glow in true Jedi style, to a teddy fabric hoodie that

mimic’s Chewbacca’s mane. The inspiration behind the collection came from the original films, we referenced cloths from the film, for example the bomber. This capsule collection is different to others as we went for more subtle prints on the linings instead of our normal all-over print, we achieved a collection that wouldn’t look out of place on a Star Wars set.

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Hypex jurassic park

Let’s create some nostalgia and take it back to 1993, in Isla Nublar, When Dinosaurs Ruled The Earth and Life uh… Finds a way. Inspired by the authentic Jurassic Park duvet set, we have teamed up with Jurassic Park to create a timeless capsule collection with nods to 90s retro shapes and finishes. To celebrate the 25th anniversary of Jurassic Park, in true

HYPE. style, we have touched base on our roots by including loud and lairy linings, rips and distressing, embroidery and velcro patches. Featuring a Jurassic World dinosaur skin texture, sporting rib knits and the instantly recognisible T-rex skeleton logo, this collection is inspired by one of the most popular and successful franchise‘s in cinema history

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