Here at HYPE. we care deeply about the environment. With temperatures and sea rising as a result of increased human consumption, it is now more than ever essential that corporations and consumers alike offset our carbon footprints. Therefore on top of planting trees with every order, we have made all our packaging from sustainable materials.
At HYPE, we have recently converted to using water-based tape which can be recycled along with our cardboard boxes, making them fully recyclable. Our eco-friendly tape has the same flexibility and durability as standard plastic tape and is made from Kraft paper and natural glues, securing your packages while also supporting a more sustainable approach for the protection of the environment.
Recycling helps preserve natural resources, save energy, and protect the environment.
Our classic orange bags are 100% recyclable and lightweight, meaning that they produce far less CO2 than generic packaging.
Our cardboard boxes are also recyclable and made from responsible FSC certified materials.
As well as our classic orange recyclable plastic bags, we have introduced a black, compostable bag made from sustainable plants and non-toxic compostable resin. Rather than recycling these bags, place them in your garden or alongside food waste to put sustainability first.
Better Cotton Initiative
We are proudly a member of the Better Cotton Initiative. Better Cotton strives to support environmental protection and development and cotton communities survive and thrive. As a member of BCI, HYPE. endeavours to support and promote sustainable farming, be conscientious about the sources from which we source our cotton, and constantly discover and evaluate new ways in which we can care for the environment and those that work on it.
HYPE. have now integrated Twig Pay at checkout, meaning that you can pay for our product using the value of your pre-loved clothes, gadgets and more. Twig represents the new generation of environmentally-conscious circular economy finance. Twig Pay’s wholistic sustainability approach allows you to offload unwanted items for instant credit that can be used to complete online transactions, including your next HYPE. purchase.
With a focus on creating product for a lifetime, in timeless fabrications and design that will stand the test of an age. This new direction ensures that we aren’t encouraging overconsumption to our HYPE. Family members all whilst providing the highest quality product possible. We believe in being part of your capsule wardrobe.
With a new focus on considerate freight choices from our larger shipments overseas down to direct to our customer, the whole journey has been reconsidered and adapted to be as conscious to the planet as possible. With combined deliveries and a reduction in air shipments this has had a huge effect on our climate positivity.
To ensure our returns don’t end up in landfill we have introduced our sample sale initiative, with this new initiative it means that returns are able to be resold and in turn make sure that the product is used and not destroyed.
Proudly having planted over 189,000 trees of our 1 Million target we sit proud of our commitment to the Environment and the HYPE forest we are committed to create. We only wish we did this from our brands conception, with our tree planting initiative at the heart of our operation we have managed to Help Reforestation in Mozambique and the UK alike. With creative planting such as Mangrove trees we are also working on creating habitats for Tropical fish whom reply on their root systems for Nurseries and Shelter.
With a focus on product, we have increased the quality of our products from the ground up. Focusing on garment construction to ensure your products last a lifetime, down to increasing our thread count for added durability, not to mention more premium fabrics and finishes which echo’s our ethos. All while maintaining our pricing we have passed this on as a gift to our Family members and future generations.
SAVED FROM LANDFILL
Using fabrics that would otherwise end up in Landfill we are creating collections centred around saving these fabrics from going to waste. Working closely with our suppliers to identify any at risk fabrics we are ensuring that waste is kept to a minimum.
PRINT ON DEMAND
Working for a more sustainable future we realise that producing thousands of garments blindly is risky for the planet, to tackle this we have moved over 40% of our existing product base to print on demand. What does this mean? We only print the garments when the customer orders them, meaning that we are producing what the customer wants in real time, meaning less waste, less encourage overconsumption and less garments going into landfill!
CLIMATE POSITIVE WORKFORCE
As part of our commitment to a better planet we have committed to a climate positive workforce, currently we have achieved over 14 months commitment with over 1,336 tonnes of CO2e being offset. This Positive change has helped onshore wind generation in Taiwan, Protected rainforests in Papua New Guinea, and Helped turn Waste Biogas into Electricity in Thailand alongside Endless other projects.
Introducing the HYPE. Charity foundation, a platform for change and movement within the community. We have previously worked with the likes of the NHS, WarChild, LoveSpecs, Cancer Research Uk, The Albert Kennedy Trust and Love support Unite to name a few. Through these Actions we have managed to raise considerable funds and awareness and we are produced to be part of Pivotal change and always on hand to provide support within our communities.
With additions to our distribution centres, including solar panels to convert sunlight into electricity and generate our own renewable energy, electric vehicle charging points for our staff and customers to use. Join us on our journey to lower our carbon emissions and use accessible natural energy efficiently.