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Reality creates dreams, and dreams become reality. Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand. HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof. With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
© JUST HYPE. and HYPE. are trademarks of JUST HYPE. LTD.
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Check out the new HYPE X KFC. Collection. It’s finger lickin’ good!
DIVE IN TO THE HYPE. RESORT COLLECTION
CLASS OF '22 BACK TO SCHOOL SHOP
CHECK OUT THE HYPE X L.O.L SURPRISE! ACCESSORIES COLLECTION
UP TO 70% OFF SUMMER SALE
