New In Hoodies
New In Summer Tess
Coats & Jackets
New In Hoodies & Joggers
Girls Summer Styles
Boys Summer Styles
Boys Coats & Jackets
Girls Coats & Jackets
Hype x L.O.L
Hats & Caps
Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a
floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building.
Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as
Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
© JUST HYPE. and HYPE. are trademarks of JUST HYPE. LTD.
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Check out the new HYPE X KFC. Collection. It’s finger lickin’ good!
DIVE IN TO THE HYPE. RESORT COLLECTION
CLASS OF '22 BACK TO SCHOOL SHOP
CHECK OUT THE HYPE X L.O.L SURPRISE! ACCESSORIES COLLECTION
UP TO 70% OFF SUMMER SALE
A collection inspired by Space Jam: A New Legacy's Tune World, with appearances from your favourite Looney Tunes Characters.
Preview and Purchase the Collection First at our Carnaby Street Store. For More Information and Tickets click here.