See Our Latest Womenswear

{{widget type="cms/widget_block" template="cms/widget/static_block/default.phtml" block_id="204"}} {{widget type="cms/widget_block" template="cms/widget/static_block/default.phtml" block_id="238"}}
shop

New in

SHOP NOW

Trend

This summers’ must haves!

pencil

Festival edit

Our hot picks for this years festival season.
SHOP NOW
blackpacks

Summer essentials

This summers’ must haves!
SHOP NOW
trainers

Bodysuits

Ladies, take a look at our bodysuits.
SHOP NOW

Footwear

Hype. footwear launching soon.

product

Sliders

Must have summer sliders.
SHOP NOW
product

Trainers

You need these on your feet.
SHOP NOW

Blog

Samsung backs Leicester fashion brand.

HYPE., the independent street label and international fashion retailer, has secured a major five-year services agreement with Samsung UK which will see the multinational conglomerate provide the design-led brand with all back office and logistics operations from the end of March 2018.

READ FULL ARTICLE

Accessories

Hats, bags, socks, underwear - we’ve got you covered.

product

Boyfriend fit

Shop our oversized range for a boyfriend fit.
SHOP NOW
product

Backpacks

Backpack, bumbag, road, duffle, tote...
SHOP NOW
product

Underwear

Shop our basics.
SHOP NOW
{{widget type="cms/widget_block" template="cms/widget/static_block/default.phtml" block_id="243"}}