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Reality creates dreams, and dreams become reality. Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand. HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof. With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
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Discover a new staple of streetwear with the Create & Destroy collection
NEW YEAR, NEW SALE! GET UP TO 70% OFF WITH THE HYPE. JANUARY SALE
DISCOVER THE MAGIC WITH HARRY POTTER X HYPE.
The perfect gift to unwrap on Christmas Eve. Featuring a range of pyjamas, dressing gowns, and slippers.
Whether you’re facing torrential rain or inches of snow, our adults’ and kids’ wellies have you covered.
Wrap up this Winter with HYPE. Beanies and Gloves. Perfect for snow and ski season!
Too much to choose from? Cover all bases with the HYPE. Gift Card. Available from £10 to £100.
Stay fully charged and ready for action with HYPE. X Juice cables, power-banks, and wireless charging pads.
Treat yourself or your loved one to a personalised eco-friendly reusable metal bottle!
