Reality creates dreams, and dreams become reality. Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand. HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof. With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
Feeling the love? Check out the our Valentines edit, highlighting a range of exclusive limited-edition adults’ and kids’ valentines t-shirts as well as a range of bags, accessories, and more. Inspired by bold heart prints, floral designs, and renaissance art, give the gift of love this Valentines Day.
Feeling the love? Check out the our Valentines edit, highlighting a range of exclusive limited-edition adults’ and kids’ valentines t-shirts as well as a range of bags, accessories, and more. Inspired by bold heart prints, floral designs, and renaissance art, give the gift of love this Valentines Day.
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