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Reality creates dreams, and dreams become reality. Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand. HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof. With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
© JUST HYPE. and HYPE. are trademarks of JUST HYPE. LTD.
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Feeling the love? Shop the HYPE. Valentines Edit 💗
WANT A £250 GIFT CARD? PLAY HYPE. PINBALL TO BE ENTERED INTO OUR PRIZE DRAW!
Discover a new staple of streetwear with the Create & Destroy collection
GET UP TO 70% OFF WITH THE LATEST HYPE SALE
DISCOVER THE MAGIC WITH HARRY POTTER X HYPE.
Shop the HYPE. View All Collection. Featuring all-new winter womenswear and kids’ wellies as well as our most popular mens, womens, and kids’ clothing, backpacks, and accessories.Â
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