HYPE. X KFC
Introducing the all-new, finger lickin’ good HYPE. X KFC capsule collection. Boasting a line of co-branded clothing and accessories celebrating nostalgic brand identifications, perfect for the summer festival season. Featuring exciting designs inspired by the synergies of both brands: tongue-n-cheek interactive messaging and bold heritage statements.SHOP THE COLLECTION
The 47-always-original-piece collection creates everyday mix ‘n’ match looks, boasting a bralet and leggings sets, hoodies, tees, joggers, jackets, backpacks, sliders, bucket hats, reusable metal water bottle and brand new bag shapes.
Inspired by the perfected secret recipe of 11 herbs and spices, the collection nods to KFC’s renowned menu and slogans including HYPE.’s original dad cap shape with ‘Bargain Bucket’ embroidered across the front and statement loungewear set encompassing a bright white soft-touch fabric base with a contrasting traditional KFC red pantone and ‘It’s Finger Lickin’ Good’ embossment.
Introducing the timeless varsity jacket with KFC’s classic branding exploring the timeline since The Colonel opened his first franchise branch in Salt Lake City in 1952. With inside co-branded lining, button fastening details and fitted hem and cuffs, best worn oversized. Bringing drink cups, bargain buckets and popcorn chicken boxes to life with inside all-over fried chicken repeat prints.
BEHIND THE SHOOT
with content c/o joe docker