CYBER MONDAY EXTENDED! GET AN EXTRA 20% OFF WITH CODE “EXTRA20”

MAKE A STATEMENT IN OUR NEW ADULTS GRAPHIC TEES!

GET A HEAD START ON CHRISTMAS WITH THE HYPE. XMAS GIFTING GUIDE

STAY WARM IN STYLE THIS WINTER WITH KIDS WINTER '22 COLLECTION

DISCOVER THE MAGIC WITH HARRY POTTER X HYPE.

ALL NEW LIMITED EDITION SONIC T-SHIRTS. SHOP NOW!

Women's Fall Winter Collection Just Dropped! Shop now!

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CHECK OUT THE HYPE. X KFC COLLECTION. IT'S FINGER LICKIN' GOOD!

CHECK OUT THE HYPE X L.O.L SURPRISE! ACCESSORIES COLLECTION

New In Lunch Boxes

Meet the HYPE. New In Lunch Boxes collection! Each lunch bag is designed in the perfect shape to fit your favourite sandwich, dairylee lunchables, a bag of wotsits, penguin bar, and of course, let's not forget the fruit bag. Featuring an an insulated inner lining and a mesh bottle compartment for your HYPE. water bottle. Don't forget to check out our matching backpacks too!

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