Reality creates dreams, and dreams become reality. Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand. HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof. With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
HYPE. Girls Cover Ups won’t let the sun ruin your fun. Available in multiple styles, including beach dresses and hooded beach towel style cover-ups. Boasting a range of iconic HYPE. prints and all-new designs. Perfect for wearing over your HYPE. swimsuit, bikini, or tankini.
HYPE. Girls Cover Ups won’t let the sun ruin your fun. Available in multiple styles, including beach dresses and hooded beach towel style cover-ups. Boasting a range of iconic HYPE. prints and all-new designs. Perfect for wearing over your HYPE. swimsuit, bikini, or tankini.