Reality creates dreams, and dreams become reality. Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand. HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof. With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
Check out our Girls’ Cycle Shorts Collection, perfect for the active girl on the go. Our cycle shorts are designed in a soft-touch cotton and elastane blend and finished with an embossed waistband for your ultimate comfort. Available in a selection of our core colour-ways as well as classic and collaboration designs. Perfect for bundling up with a HYPE. bralet, oversized tee, or hoodie. Shop now!
Check out our Girls’ Cycle Shorts Collection, perfect for the active girl on the go. Our cycle shorts are designed in a soft-touch cotton and elastane blend and finished with an embossed waistband for your ultimate comfort. Available in a selection of our core colour-ways as well as classic and collaboration designs. Perfect for bundling up with a HYPE. bralet, oversized tee, or hoodie. Shop now!