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Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a
floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building.
Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as
Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
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Women's Fall Winter Collection Just Dropped! Shop now!
Cele-BEAR-ate the Care Bears 40th Anniversary with HYPE. X Care Bears
Check out the new HYPE X KFC. Collection. It’s finger lickin’ good!
HEAD BACK TO UNI WITH HYPE. NEW TERM ESSENTIALS
Get 2 backpacks for £24.99!
CHECK OUT THE HYPE X L.O.L SURPRISE! ACCESSORIES COLLECTION
Discover 1000s of lines at up to 70% off!