New In Boys Hoodies & Pullovers

About HYPE.

Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.

Stay cosy with our collection of New In Boys Hoodies and Pullovers. Featuring a range of our iconic fade, speckle, drip, and camo, and showcasing all-new styles such as Blue Diversion and Charcoal Ploy. We’ve got pullovers and zip ups to keep you covered all year long. Don’t forget to bundle up with the matching t-shirts, joggers, leggings, shorts, and more.